Commercial Due Diligence for a Radiology Reporting Software Platform

Project Detail:

Functional Areas:

Company Type:

Therapy Area:

Problem Statement

An investor sought to assess the commercial strength of a radiology reporting software platform, with a focus on customer stickiness, upgrade potential, pricing power, and competitive positioning in the US market.

Our Approach

We conducted a focused, insight-led diligence combining primary research and targeted analysis:

• Assessed usage patterns and embeddedness of reporting software across radiology workflows
• Evaluated key purchasing criteria (KPCs), stakeholder roles, and decision-making dynamics
• Benchmarked competitive solutions, analyzing perception across leading platforms
• Analyzed switching behavior, upgrade willingness, and price sensitivity among users
• Conducted primary research, including in-depth interviews with radiologists and decision-makers and a quantitative survey
• Reviewed management materials, conducted secondary research, and synthesized findings into actionable insights

Outcome

• Established high customer stickiness driven by workflow integration and switching complexity
• Identified clear willingness to pay for advanced features, with variation across user segments
• Clarified competitive positioning and product perception versus key alternatives
• Mapped decision-making dynamics and key stakeholders influencing purchase
• Delivered a fact-based view on pricing power, upgrade potential, and revenue upside