Ostomy Care and Accessories Market Size, Share, Trends, Global Industry Growth Analysis, Demand and Forecast 2024 to 2029
The global ostomy care and accessories market is set to witness a growth rate of 4-6% in the next 5 years. Rising incidence of inflammatory bowel diseases (IBD) and colorectal cancer; increasing geriatric population; technological advancements in ostomy care products; increasing awareness and acceptance of ostomy care; and growing healthcare expenditure and reimbursement policies are some of the key factors driving the ostomy care and accessories market. To learn more about the research report, download a sample report.
Report Overview
Ostomy care involves the management and maintenance of a surgically created opening (stoma) in the abdomen that allows bodily waste to bypass damaged or diseased areas of the gastrointestinal or urinary systems. This care is essential for individuals with colostomies, ileostomies, or urostomies among others. Ostomy care products typically include ostomy pouches, skin barriers, and adhesives used by patients after surgeries like colostomies, ileostomies, or urostomies. Ostomy pouches collect waste from the stoma, and they are available in one-piece or two-piece systems. Skin barriers protect the skin around the stoma, preventing irritation and leaks, while adhesives secure the pouch in place. Accessories such as stoma powders, pastes, belts, and deodorizers enhance comfort and functionality by improving adhesion, preventing leaks, and reducing odor. These products are essential for maintaining hygiene, skin health, and quality of life for ostomy patients.
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Rising incidence of inflammatory bowel diseases (IBD) and colorectal cancer to propel market demand
Globally, IBD accounted for 3.32 million estimated cases in 1990 and 4.90 million cases in 2019, corresponding to an increase of 47.45% between 1990 and 2019 (Source: NCBI). The rising incidence of inflammatory bowel diseases (IBD) like Crohn's disease and ulcerative colitis, along with colorectal cancer, is driving demand for ostomy care products. These conditions often require surgeries such as colostomies or ileostomies, which create a need for ostomy pouches, skin barriers, and accessories. As more people undergo these procedures, the demand for advanced, comfortable, and discreet ostomy products increases. Additionally, the chronic nature of IBD leads to long-term use of ostomy care products, further boosting the market. The growing prevalence of these diseases, especially among aging populations, is a key factor in market expansion.
Technological advancements in ostomy care products are driving the market growth
Technological advancements in ostomy care products are driving market growth by improving product functionality, comfort, and convenience for patients. Innovations such as skin-friendly adhesives, leak-proof pouches, enhanced odor control, and more discreet designs are making ostomy products easier to use and more comfortable for daily wear. New developments in materials and barrier technologies also reduce skin irritation and improve adhesion, enhancing patient confidence and quality of life. Smart ostomy bags with sensors to monitor output and alert users about changes are another emerging trend, further boosting demand for advanced ostomy care products and accessories.
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Competitive Landscape Analysis
The global ostomy care and accessories market is marked by the presence of established and emerging market players such as Coloplast A/S, Hollister Incorporated, B. Braun SE, Convatec Inc., Salts Healthcare, Welland Medical Ltd, Marlen Manufacturing & Development Company, Flexicare Medical Ltd., and Smith & Nephew, Alcare Co. Ltd.; among others. Some of the key strategies adopted by market players include new product development, strategic partnerships and collaborations, and geographic expansion.
Report Scope
| Report Scope | Details |
| Base Year Considered | 2023 |
| Historical Data | 2022 - 2023 |
| Forecast Period | 2024 - 2029 |
| Growth Rate | CAGR of 4-6% |
| Segment Scope | Product, Surgery Type, End User |
| Regional Scope |
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| Key Companies Mapped | Coloplast A/S, Hollister Incorporated, B. Braun SE, Convatec Inc., Salts Healthcare, Welland Medical Ltd, Marlen Manufacturing & Development Company, Flexicare Medical Ltd., and Smith & Nephew, Alcare Co. Ltd. among others |
| Report Highlights | Market Size & Forecast, Growth Drivers & Restraints, Trends, Competitive Analysis |
Key Strategic Questions Addressed
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What is the market size & forecast of the ostomy care and accessories market?
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What are historical, present, and forecasted market shares and growth rates of various segments and sub-segments of the ostomy care and accessories market?
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What are the key trends defining the market?
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What are the major factors impacting the market?
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What are the opportunities prevailing in the market?
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Which region has the highest share in the global market?
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Which region is expected to witness the highest growth rate in the next 5 years?
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Who are the major players operating in the market?
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What are the key strategies adopted by players?
- Introduction
- Introduction
- Market Scope
- Market Definition
- Segments Covered
- Regional Segmentation
- Research Timeframe
- Currency Considered
- Study Limitations
- Stakeholders
- List of Abbreviations
- Key Conferences and Events (2023-2024)
- Research Methodology
- Secondary Research
- Primary Research
- Market Estimation
- Bottom-Up Approach
- Top-Down Approach
- Market Forecasting
- Executive Summary
- Ostomy Care and Accessories Market Snapshot (2023-2029)
- Segment Overview
- Regional Snapshot
- Competitive Insights
- Market Overview
- Market Dynamics
- Drivers
- Rising incidence of inflammatory bowel diseases (IBD) and colorectal cancer
- Increasing geriatric population
- Technological advancements in ostomy care products
- Increasing awareness and acceptance of ostomy care
- Growing healthcare expenditure and reimbursement policies
- Restraints
- Complications and side effects associated with ostomy
- Discomfort, stigma and psychological impact associated with ostomy bags
- Limited access in low-income regions
- Opportunities
- Expansion in emerging markets
- Homecare and telemedicine
- Innovations in personalized ostomy products
- Key Market Trends
- Focus on discreet, comfortable products
- Sustainability and eco-friendly products
- Unmet Market Needs
- Industry Speaks
- Regulatory Analysis
- Global Ostomy Care and Accessories Market Size & Forecast (2022-2029), By Product, USD Million
- Introduction
- Ostomy Bags
- One Piece
- Two Piece
- Ostomy Accessories
- Skin Barriers
- Seals/ Barrier Rings
- Pouch Cover
- Pastes and Powders
- Creams
- Cleansers
- Belts and Tapes
- Stoma Caps
- Adhesives and Removers
- Deodorizers
- Others
- Global Ostomy Care and Accessories Market Size & Forecast (2022-2029), By Surgery Type, USD Million
- Introduction
- Colostomy
- Ileostomy
- Urostomy
- Global Ostomy Care and Accessories Market Size & Forecast (2022-2029), By End User, USD Million
- Introduction
- Hospitals and Specialty Clinics
- Homecare Settings
- Others
- Global Ostomy Care and Accessories Market Size & Forecast (2022-2029), By Region, USD Million
- Introduction
- North America Ostomy Care and Accessories Market Size & Forecast (2022-2029), By Country, USD Million
- US
- Market Size & Forecast, By Product (USD Million)
- Market Size & Forecast, By Surgery Type (USD Million)
- Market Size & Forecast, By End User (USD Million)
- Canada
- Market Size & Forecast, By Product (USD Million)
- Market Size & Forecast, By Surgery Type (USD Million)
- Market Size & Forecast, By End User (USD Million)
- US
- Europe Ostomy Care and Accessories Market Size & Forecast (2022-2029), By Country, USD Million
- UK
- Market Size & Forecast, By Product (USD Million)
- Market Size & Forecast, By Surgery Type (USD Million)
- Market Size & Forecast, By End User (USD Million)
- Germany
- Market Size & Forecast, By Product (USD Million)
- Market Size & Forecast, By Surgery Type (USD Million)
- Market Size & Forecast, By End User (USD Million)
- France
- Market Size & Forecast, By Product (USD Million)
- Market Size & Forecast, By Surgery Type (USD Million)
- Market Size & Forecast, By End User (USD Million)
- Italy
- Market Size & Forecast, By Product (USD Million)
- Market Size & Forecast, By Surgery Type (USD Million)
- Market Size & Forecast, By End User (USD Million)
- Spain
- Market Size & Forecast, By Product (USD Million)
- Market Size & Forecast, By Surgery Type (USD Million)
- Market Size & Forecast, By End User (USD Million)
- Rest of Europe
- Market Size & Forecast, By Product (USD Million)
- Market Size & Forecast, By Surgery Type (USD Million)
- Market Size & Forecast, By End User (USD Million)
- UK
- North America Ostomy Care and Accessories Market Size & Forecast (2022-2029), By Country, USD Million
- Introduction
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- Asia Pacific (APAC) Ostomy Care and Accessories Market Size & Forecast (2022-2029), By Country, USD Million
- China
- Market Size & Forecast, By Product (USD Million)
- Market Size & Forecast, By Surgery Type (USD Million)
- Market Size & Forecast, By End User (USD Million)
- Japan
- Market Size & Forecast, By Product (USD Million)
- Market Size & Forecast, By Surgery Type (USD Million)
- Market Size & Forecast, By End User (USD Million)
- India
- Market Size & Forecast, By Product (USD Million)
- Market Size & Forecast, By Surgery Type (USD Million)
- Market Size & Forecast, By End User (USD Million)
- Rest of Asia Pacific
- Market Size & Forecast, By Product (USD Million)
- Market Size & Forecast, By Surgery Type (USD Million)
- Market Size & Forecast, By End User (USD Million)
- China
- Latin America (LATAM) Ostomy Care and Accessories Market Size & Forecast (2022-2029), USD Million
- Market Size & Forecast, By Product (USD Million)
- Market Size & Forecast, By Surgery Type (USD Million)
- Market Size & Forecast, By End User (USD Million)
- Middle East & Africa (MEA) Ostomy Care and Accessories Market Size & Forecast (2022-2029), USD Million
- Market Size & Forecast, By Product (USD Million)
- Market Size & Forecast, By Surgery Type (USD Million)
- Market Size & Forecast, By End User (USD Million)
- Asia Pacific (APAC) Ostomy Care and Accessories Market Size & Forecast (2022-2029), By Country, USD Million
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- Competitive Landscape
- Key Players and their Competitive Positioning
- Key Player Comparison
- Segment-wise Player Mapping
- Market Share Analysis (2023)
- Company Categorization Matrix
- Dominants/Leaders
- New Entrants
- Emerging Players
- Innovative Players
- Key Strategies Assessment, By Player (2022-2024)
- New Product Launches
- Partnerships, Agreements, & Collaborations
- Mergers & Acquisitions
- Geographic Expansion
- Key Players and their Competitive Positioning
- Company Profiles*
(Business Overview, Financial Performance**, Products Offered, Recent Developments)
- Coloplast A/S
- Hollister Incorporated
- Braun SE
- Convatec Inc.
- Salts Healthcare
- Welland Medical Ltd
- Marlen Manufacturing & Development Company
- Flexicare Medical Ltd.
- Smith & Nephew
- Alcare Co. Ltd.
- Other Prominent Players
The study has been compiled based on extensive primary and secondary research.
Secondary Research (Indicative List)
Primary Research
To validate research findings (market size & forecasts, market segmentation, market dynamics, competitive landscape, key industry trends, etc.), extensive primary interviews were conducted with both supply and demand-side stakeholders.
Supply Side Stakeholders:
- Senior Management Level: CEOs, Presidents, Vice-Presidents, Directors, Chief Technology Officers, Chief Commercial Officers
- Mid-Management Level: Product Managers, Sales Managers, Brand Managers, R&D Managers, Business Development Managers, Consultants
Demand Side Stakeholders:
- Stakeholders from Hospitals and Specialty Clinics & Homecare Settings; Surgeons; Gastroenterologists; and Others
Breakdown of Primary Interviews
Market Size Estimation
Both ‘Top-Down & Bottom-Up Approaches’ were used to derive market size estimates and forecasts
Data Triangulation
Research findings derived through secondary sources & internal analysis was validated with Primary Interviews, Internal Knowledge Repository and Company’s Sales Data
