FemTech Whitepaper

FemTech is emerging to fill the long-ignored women -s health market, driven by the growing influence of women as consumers and professionals. It uses technology, products, and digital health solutions to improve women -s health and wellbeing.

Womens health is frequently side-lined as a niche market. Historically too, there has not been a specific women-oriented tech market.

Also, the companies which manufactured and marketed products explicitly aimed at women consumers have failed. However, currents are changing and this can be attributed to the rise of the she-conomy. Women are now playing a pivotal role across the healthcare continuum as consumers, decision makers, healthcare professionals & caregivers. Many startups and companies have realized the gap left and this resulted in the emergence of FemTech.

FemTech is defined as software, diagnostics, products and services that leverage technology to improve womens health. It involves the use of digital health to positively impact womens health and wellbeing.

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FemTech Whitepaper