Global Ostomy Devices Market Size & Trends Report by Products (Bags, Accessories), Surgery Type (Urostomy, Colostomy, Ileostomy), System Type (One-piece System, Two-piece System), End Users (Hospitals, ASCs) & Regional Forecasts to 2029
The global ostomy devices market is expected to grow at a CAGR of 4-6% in the next five years. The growing awareness regarding ostomy care products; increasing geriatric population; rising prevalence of ostomy-related conditions such as colorectal and bladder cancer, inflammatory bowel diseases (IBD), and urological disorder; favorable reimbursement scenarios for ostomy devices in developed countries; growing preferences for home-based stoma care; and advancements in ostomy device technology are some key factors driving the ostomy devices market. To learn more about the research report, download a sample report.
Report Overview
An ostomy device is a type of prosthetic medical equipment designed to support individuals who have undergone ostomy surgery, a procedure that creates an opening (stoma) in the abdomen to divert waste from the body. These devices are crucial for managing the waste output from the stoma, which may include feces, urine, or mucus, depending on the type of ostomy—colostomy, ileostomy, or urostomy. An ostomy may be required due to various conditions, such as birth defects, bladder cancer, inflammatory bowel disease, diverticulitis, obesity, and other medical issues. Thus, ostomy devices help maintain hygiene, prevent leaks, protect the skin, and enable patients to live a comfortable and active life after surgery.
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Increasing cases of colorectal cancer drive market growth
Worldwide, colorectal cancer is the third most common type of cancer in men and the second in women with the highest incidence rates in North America, Australia, New Zealand, Europe, and Japan. Colorectal cancer is primarily diagnosed in persons 60 years and older. It is expected that the number of new patients with colorectal cancer will increase in the future. Surgery which is the most common treatment for colorectal cancer results in 10% of the cases in a permanent ostomy which in turn is expected to boost the market in the coming years.
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Technological advancements in ostomy devices fuel their demand
Recent advancements in ostomy device technologies, materials, and design have transformed traditional products into more sophisticated, user-friendly solutions that address the evolving needs of patients and healthcare providers. Modern devices are now smaller, lightweight, and less noticeable under clothing, offering improved discretion and boosting user confidence. These devices incorporate advanced adhesives that minimize skin irritation, reduce allergic reactions, and enhance durability, allowing for longer wear times. Additionally, the integration of smart technology and IoT (Internet of Things) capabilities has enabled real-time monitoring of stoma output, leak detection, and mobile application alerts, providing patients with greater control and convenience in managing their care. Thus, these innovations significantly improve patients' quality of life by enhancing comfort, confidence, and care management while addressing sustainability through eco-friendly designs and materials.
Competitive Market Analysis
The global ostomy devices market is marked by the presence of innovative and emerging market players such as Alcare Co. Ltd., B. Braun Melsungen AG, Coloplast A/s, ConvaTec Inc., Flexicare Ltd., Welland Medical Limited, 3M, Hollister Incorporated, Oakmed Healthcare, Pelican Healthcare Ltd., Salts Healthcare Ltd, Cymed, Marlen Manufacturing & Development Co., Nu-Hope Labs, Perma-Type Company Inc., Kimberly-Clark Corporation, SCA (Svenska Cellulosa Aktiebolaget), Torbot Group Inc., and OxMed International GmbH, among others. Some of the key strategies adopted by the market players include mergers and acquisitions, new product launches, strategic partnerships, and collaborations.
Report Scope
| Report Scope | Details |
| Base Year Considered | 2023 |
| Historical Data | 2022 – 2023 |
| Forecast Period | 2024 – 2029 |
| Market Drivers |
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| Key Market Trends |
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| Segment Scope | Product, Surgery Type, System Type, End User |
| Regional Scope |
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| Key Companies Mapped | Alcare Co. Ltd., B. Braun Melsungen AG, Coloplast A/s, ConvaTec Inc., Flexicare Ltd., Welland Medical Limited, 3M, Hollister Incorporated, Oakmed Healthcare, Pelican Healthcare Ltd., Salts Healthcare Ltd, Cymed, Marlen Manufacturing & Development Co., Nu-Hope Labs, Perma-Type Company Inc., Kimberly-Clark Corporation, SCA (Svenska Cellulosa Aktiebolaget), Torbot Group Inc., and OxMed International GmbH, among others |
| Report Highlights | Market Size & Forecast, Growth Drivers & Restraints, Trends, Competitive Analysis |
Global Ostomy Devices Market Segmentation
This report by Medi-Tech Insights provides the size of the global ostomy devices market at the regional- and country level from 2022 to 2029. The report further segments the market based on product, surgery type, system type, and end user.
- Market Size & Forecast (2022-2029), By Product, USD Million
- Bags
- Accessories
- Market Size & Forecast (2022-2029), By Surgery Type, USD Million
- Colostomy
- Urostomy
- Ileostomy
- Market Size & Forecast (2022-2029), By System Type, USD Million
- One-piece System
- Two-piece System
- Market Size & Forecast (2022-2029), By End User, USD Million
- Hospitals
- Ambulatory Surgical Centers (ASCs)
- Home Care
- Other End Users
- Market Size & Forecast (2022-2029), By Region, USD Million
- North America
- US
- Canada
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Rest of Asia Pacific
- Latin America
- Middle East & Africa
- North America
Key Strategic Questions Addressed
- What is the market size & forecast of the ostomy devices market?
- What are the historical, present, and forecasted market shares and growth rates of various segments and sub-segments of the ostomy devices market?
- What are the key trends defining the market?
- What are the major factors impacting the market?
- What are the opportunities prevailing in the market?
- Which region has the highest share in the global market? Which region is expected to witness the highest growth rate in the next 5 years?
- Who are the major players operating in the market?
- What are the key strategies adopted by players?
- Introduction
- Introduction
- Market Scope
- Market Definition
- Segments Covered
- Regional Segmentation
- Research Timeframe
- Currency Considered
- Study Limitations
- Stakeholders
- List of Abbreviations
- Key Conferences and Events (2023-2024)
- Research Methodology
- Secondary Research
- Primary Research
- Market Estimation
- Bottom-Up Approach
- Top-Down Approach
- Market Forecasting
- Executive Summary
- Ostomy Care and Accessories Market Snapshot (2023-2029)
- Segment Overview
- Regional Snapshot
- Competitive Insights
- Market Overview
- Market Dynamics
- Drivers
- Rising incidence of inflammatory bowel diseases (IBD) and colorectal cancer
- Increasing geriatric population
- Technological advancements in ostomy care products
- Increasing awareness and acceptance of ostomy care
- Growing healthcare expenditure and reimbursement policies
- Restraints
- Complications and side effects associated with ostomy
- Discomfort, stigma, and psychological impact associated with ostomy bags
- Limited access in low-income regions
- Opportunities
- Expansion in emerging markets
- Homecare and telemedicine
- Innovations in personalized ostomy products
- Key Market Trends
- Focus on discreet, comfortable products
- Sustainability and eco-friendly products
- Unmet Market Needs
- Industry Speaks
- Regulatory Analysis
- Global Ostomy Care and Accessories Market Size & Forecast (2022-2029), By Product, USD Million
- Introduction
- Ostomy Bags
- One Piece
- Two Piece
- Ostomy Accessories
- Skin barriers
- Seals/ Barrier Rings
- Pouch Cover
- Pastes and Powders
- Creams
- Cleansers
- Belts and tapes
- Stoma Caps
- Adhesives and removers
- Deodorizers
- Others
- Global Ostomy Care and Accessories Market Size & Forecast (2022-2029), By Surgery Type, USD Million
- Introduction
- Colostomy
- Ileostomy
- Urostomy
- Global Ostomy Care and Accessories Market Size & Forecast (2022-2029), By End User, USD Million
- Introduction
- Hospitals and Specialty Clinics
- Homecare Settings
- Others
- Global Ostomy Care and Accessories Market Size & Forecast (2022-2029), By Region, USD Million
- Introduction
- North America Ostomy Care and Accessories Market Size & Forecast (2022-2029), By Country, USD Million
- US
- Market Size & Forecast, By Product (USD Million)
- Market Size & Forecast, By Surgery Type (USD Million)
- Market Size & Forecast, By End User (USD Million)
- Canada
- Market Size & Forecast, By Product (USD Million)
- Market Size & Forecast, By Surgery Type (USD Million)
- Market Size & Forecast, By End User (USD Million)
- US
- Europe Ostomy Care and Accessories Market Size & Forecast (2022-2029), By Country, USD Million
- UK
- Market Size & Forecast, By Product (USD Million)
- Market Size & Forecast, By Surgery Type (USD Million)
- Market Size & Forecast, By End User (USD Million)
- Germany
- Market Size & Forecast, By Product (USD Million)
- Market Size & Forecast, By Surgery Type (USD Million)
- Market Size & Forecast, By End User (USD Million)
- France
- Market Size & Forecast, By Product (USD Million)
- Market Size & Forecast, By Surgery Type (USD Million)
- Market Size & Forecast, By End User (USD Million)
- Italy
- Market Size & Forecast, By Product (USD Million)
- Market Size & Forecast, By Surgery Type (USD Million)
- Market Size & Forecast, By End User (USD Million)
- Spain
- Market Size & Forecast, By Product (USD Million)
- Market Size & Forecast, By Surgery Type (USD Million)
- Market Size & Forecast, By End User (USD Million)
- Rest of Europe
- Market Size & Forecast, By Product (USD Million)
- Market Size & Forecast, By Surgery Type (USD Million)
- Market Size & Forecast, By End User (USD Million)
- UK
- Asia Pacific (APAC) Ostomy Care and Accessories Market Size & Forecast (2022-2029), By Country, USD Million
- China
- Market Size & Forecast, By Product (USD Million)
- Market Size & Forecast, By Surgery Type (USD Million)
- Market Size & Forecast, By End User (USD Million)
- Japan
- Market Size & Forecast, By Product (USD Million)
- Market Size & Forecast, By Surgery Type (USD Million)
- Market Size & Forecast, By End User (USD Million)
- India
- Market Size & Forecast, By Product (USD Million)
- Market Size & Forecast, By Surgery Type (USD Million)
- Market Size & Forecast, By End User (USD Million)
- Rest of Asia Pacific
- Market Size & Forecast, By Product (USD Million)
- Market Size & Forecast, By Surgery Type (USD Million)
- Market Size & Forecast, By End User (USD Million)
- China
- Latin America (LATAM) Ostomy Care and Accessories Market Size & Forecast (2022-2029), USD Million
- Market Size & Forecast, By Product (USD Million)
- Market Size & Forecast, By Surgery Type (USD Million)
- Market Size & Forecast, By End User (USD Million)
- Middle East & Africa (MEA) Ostomy Care and Accessories Market Size & Forecast (2022-2029), USD Million
- Market Size & Forecast, By Product (USD Million)
- Market Size & Forecast, By Surgery Type (USD Million)
- Market Size & Forecast, By End User (USD Million)
- Competitive Landscape
- Key Players and their Competitive Positioning
- Key Player Comparison
- Segment-wise Player Mapping
- Market Share Analysis (2023)
- Company Categorization Matrix
- Dominants/Leaders
- New Entrants
- Emerging Players
- Innovative Players
- Key Strategies Assessment, By Player (2022-2024)
- New Product Launches
- Partnerships, Agreements, & Collaborations
- Mergers & Acquisitions
- Geographic Expansion
- Key Players and their Competitive Positioning
- Company Profiles*(Business Overview, Financial Performance**, Products Offered, Recent Developments)
- Coloplast A/S
- Hollister Incorporated
- Braun SE
- Convatec Inc.
- Salts Healthcare
- Welland Medical Ltd
- Marlen Manufacturing & Development Company
- Flexicare Medical Ltd.
- Smith & Nephew
- Other Prominent Players
Note: *Indicative list
**For listed companies
Research Methodology
The study has been compiled based on extensive primary and secondary research.
Secondary Research (Indicative List)
Primary Research
To validate research findings (market size & forecasts, market segmentation, market dynamics, competitive landscape, key industry trends, etc.), extensive primary interviews were conducted with both supply and demand-side stakeholders.
Supply Side Stakeholders:
- Senior Management Level: CEOs, Presidents, Vice-Presidents, Directors, Chief Technology Officers, Chief Commercial Officers, Others
- Mid-Management Level: Product Managers, Sales Managers, Brand Managers, Business Development Managers, Consultants, Others
Demand Side Stakeholders:
- Hospitals, Ambulatory Surgical Centers, Specialty Clinics, Home Care Settings, and Others
Breakdown of Primary Interviews
Market Size Estimation
Both ‘Top-Down & Bottom-Up Approaches’ were used to derive market size estimates and forecasts.
Data Triangulation
Research findings derived through secondary sources & internal analysis were validated with Primary Interviews, the Internal Knowledge Repository, and the Company’s Sales Data.
