Consulting Services for Healthcare Corporates
Market Sizing and Forecasting
Market sizing involves using different methodologies including incidence-based models, company sales analysis, modelling adoption of new technologies and market share analysis. We adopt a rigorous modelling approach, validated through in-depth interviews to test the key assumptions.
Typical forecasting period could be from 5-10 years and taking into account key growth drivers, constraints in adoption, pricing, volumes, reimbursement in various relevant geographies. Historical growth trends are also taken into account to validate the forecasting model.
Customer Insights
Our team regularly conducts in-depth, interactive stakeholder interviews to glean insights into key markets. All interviews are conducted by team members who are experienced in conducting technical and commercial interviews with senior physicians, CEOs of hospitals and purchasing managers.
Our past experience includes
- Gathering customer insights on planned product launch strategy including feedback on price elasticity, vendor selection process, tendering and other commercial insights
- Customer panel for quarterly tracking of market share changes and projections for future quarter based on customer perceptions, competitor strategy and product launches
Case Study
| Client |
Fortune 500 MedTech firm wanted to validate their internal analysis by a granular exercise covering market sizing and forecast for surgical robotics market |
| Situation |
Client was launching next-gen surgical robotic solution in the market and wanted to accurately assess market size, growth by key geography and key indication |
| Our approach |
We built a rigorous market model covering:
- Segment wise size and growth covering equipment, service and consumables/instruments market
- Geographic nuances
- Adoption curve considering four different categories of user and in different regions
- Competitor launches and their go-to-market strategies
- Extensive user feedback and interviews on unmet needs
Our model was shared with client including detailed assumptions built into the model. Relevant user feedback including excerpts from key transcripts were also shared with client on request. |
| Results |
Client was able to get an independent validation of the surgical robotics market size and growth. This gave them confidence to continue development of their product and to convince their investment committee. |
