Market Sizing and Forecasting
Market sizing involves using different methodologies including incidence-based models, company sales analysis, modelling adoption of new technologies and market share analysis. We adopt a rigorous modelling approach, validated through in-depth interviews to test the key assumptions.
Typical forecasting period could be from 5-10 years and taking into account key growth drivers, constraints in adoption, pricing, volumes, reimbursement in various relevant geographies. Historical growth trends are also taken into account to validate the forecasting model.
Our team regularly conducts in-depth, interactive stakeholder interviews to glean insights into key markets. All interviews are conducted by team members who are experienced in conducting technical and commercial interviews with senior physicians, CEOs of hospitals and purchasing managers.
Our past experience includes
|Client||Fortune 500 MedTech firm wanted to validate their internal analysis by a granular exercise covering market sizing and forecast for surgical robotics market|
|Situation||Client was launching next-gen surgical robotic solution in the market and wanted to accurately assess market size, growth by key geography and key indication|
|Our approach||We built a rigorous market model covering:
Our model was shared with client including detailed assumptions built into the model. Relevant user feedback including excerpts from key transcripts were also shared with client on request.
|Results||Client was able to get an independent validation of the surgical robotics market size and growth. This gave them confidence to continue development of their product and to convince their investment committee.|