Global Cannabidiol (CBD) Market Size & Trends Report by Product (Oils, Tinctures, Edibles, Capsules, Soft gels, Topicals), Source (Hemp, Marijuana), Distribution Channel (Online Retail, Pharmacies, Specialty Stores, Supermarkets) & Regional Forecasts to 2030
The global cannabidiol (CBD) market is set to witness a growth rate of 16% in the next 5 years. Increasing consumer awareness and acceptance of CBD’s potential therapeutic benefits; expanding applications of CBD in healthcare and wellness; growing legalization of cannabis and CBD products; and increasing investment and product innovation efforts are some of the key factors driving the cannabidiol market. To learn more about the research report, download a sample report.
Report Overview
Cannabidiol (CBD) is a natural compound found in Cannabis sativa plants, including hemp and marijuana. Unlike tetrahydrocannabinol (THC), CBD is non-psychoactive, and is primarily known for its potential therapeutic effects. CBD interacts with the body’s endocannabinoid system, which regulates processes like pain, mood, and immune response. Known for its potential therapeutic effects, CBD is widely used to alleviate anxiety, pain, and inflammation, and it’s incorporated into various products, including oils, edibles, creams, and supplements. Its popularity is rising due to its perceived health benefits, though research is ongoing, and regulatory status varies across countries and regions.
To learn more about this report, download the PDF brochure
Increasing consumer awareness and acceptance of CBD’s potential therapeutic benefits to propel market demand
Increasing consumer awareness and acceptance of CBD's potential therapeutic benefits is a key driver in the cannabidiol market. As studies and testimonials highlight CBD’s ability to alleviate issues like anxiety, chronic pain, and inflammation, consumers are increasingly open to trying CBD products. Additionally, the perception of CBD as a natural, non-psychoactive remedy distinguishes it from THC, appealing to health-conscious and wellness-oriented consumers. CBD’s incorporation into various products, such as oils, edibles, cosmetics, and supplements, further broadens its reach. This growing acceptance, combined with product diversity, is accelerating market growth and expanding CBD’s consumer base worldwide.
Growing legalization of cannabis and CBD products is driving the market growth
The growing legalization of cannabis and CBD products is significantly driving the cannabidiol market by opening up regulated pathways for production, distribution, and consumption. In regions like the US, Canada, and parts of Europe, legal reforms have increased CBD’s accessibility, enabling businesses to operate transparently and expand offerings across wellness, healthcare, and personal care. Legalization also boosts consumer confidence, as regulated products undergo quality and safety testing. Furthermore, emerging markets in Latin America and Asia-Pacific are following suit, creating new growth opportunities for CBD companies. This global shift in policy fosters market expansion and supports innovation in CBD products.
To learn more about this report, download the PDF brochure
Competitive Landscape Analysis
The global cannabidiol market is marked by the presence of established and emerging market players such as Medical Marijuana, Inc., Canopy Growth Corporation, PharmaHemp, ENDOCA, Folium Europe B.V., Isodiol International Inc., Gaia Botanics, NuLeaf Naturals, LLC, Elixinol, and Joy Organics; among others. Some of the key strategies adopted by market players include new product development, strategic partnerships and collaborations, and geographic expansion.
Report Scope
| Report Metric | Details |
| Base Year Considered | 2024 |
| Historical Data | 2023 – 2024 |
| Forecast Period | 2025 – 2030 |
| Growth Rate | CAGR of 16% |
| Market Drivers |
|
| Attractive Opportunities |
|
| Segment Scope | Product, Application, Source, Distribution Channel |
| Regional Scope |
|
| Key Companies Mapped | Medical Marijuana, Inc., Canopy Growth Corporation, PharmaHemp, ENDOCA, Folium Europe B.V., Isodiol International Inc., Gaia Botanics, NuLeaf Naturals, LLC, Elixinol, and Joy Organics among others |
| Report Highlights | Market Size & Forecast, Growth Drivers & Restraints, Trends, Competitive Analysis |
Global Cannabidiol Market Segmentation
This report by Medi-Tech Insights provides the size of the global cannabidiol market at the regional- and country-level from 2023 to 2030. The report further segments the market based on product, application, source, and distribution channel.
- Market Size & Forecast (2023-2030), By Product, USD Million
- Oils and Tinctures
- Edibles
- Edibles
- Capsules and Soft gels
- Topicals
- Others
- Market Size & Forecast (2023-2030), By Application, USD Million
- Medical and Pharmaceutical Applications
- Pain Management
- Mental Disorders
- Neurological Disorders
- Cancer
- Other Medical Applications
- Wellness and Personal Care
- Food and Beverages
- Nutraceuticals
- Veterinary Care
- Others
- Medical and Pharmaceutical Applications
- Market Size & Forecast (2023-2030), By Source, USD Million
- Hemp-Derived
- Marijuana-Derived
- Market Size & Forecast (2023-2030), By Distribution Channel, USD Million
- Online Retail
- Pharmacies
- Specialty Stores
- Convenience Stores and Supermarkets
- Others
- Market Size & Forecast (2023-2030), By Region, USD Million
- North America
- US
- Canada
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Rest of Asia Pacific
- Latin America
- Middle East & Africa
- North America
Key Strategic Questions Addressed
- What is the market size & forecast of the cannabidiol market?
- What are historical, present, and forecasted market shares and growth rates of various segments and sub-segments of the cannabidiol market?
- What are the key trends defining the market?
- What are the major factors impacting the market?
- What are the opportunities prevailing in the market?
- Which region has the highest share in the global market?
- Which region is expected to witness the highest growth rate in the next 5 years?
- Who are the major players operating in the market?
- What are the key strategies adopted by players?
- Introduction
- Market Scope
- Market Definition
- Segments Covered
- Regional Segmentation
- Research Timeframe
- Currency Considered
- Study Limitations
- Stakeholders
- List of Abbreviations
- Key Conferences and Events (2025-2026)
- Research Methodology
- Secondary Research
- Primary Research
- Market Estimation
- Bottom-Up Approach
- Top-Down Approach
- Market Forecasting
- Executive Summary
- Cannabidiol Market Snapshot (2025-2030)
- Segment Overview
- Regional Snapshot
- Competitive Insights
- Market Overview
- Market Dynamics
- Drivers
- Increasing consumer awareness and acceptance of CBD’s potential therapeutic benefits
- Expanding applications of CBD in healthcare and wellness
- Growing legalization of cannabis and CBD products
- Increasing investment and product innovation efforts
- Restraints
- Regulatory hurdles and uncertain legal frameworks
- Health concerns and limited clinical research
- High production costs
- Lack of standardization in product quality
- Opportunities
- Expansion in emerging markets
- Expanding medical and therapeutic applications
- Product diversification and brand partnerships
- Key Market Trends
- Focus on low-THC and THC-free products
- Rise of e-commerce and direct-to-consumer sales channels
- Unmet Market Needs
- Industry Speaks
- Global Cannabidiol Market Size & Forecast (2023-2030), By Product, USD Million
- Introduction
- Oils and Tinctures
- Edibles
- Capsules and Soft gels
- Topicals
- Others
- Global Cannabidiol Market Size & Forecast (2023-2030), By Application, USD Million
- Introduction
- Medical and Pharmaceutical Applications
- Pain Management
- Mental Disorders
- Neurological Disorders
- Cancer
- Other Medical Applications
- Wellness and Personal Care
- Food and Beverages
- Nutraceuticals
- Veterinary Care
- Others
- Global Cannabidiol Market Size & Forecast (2023-2030), By Source, USD Million
- Introduction
- Hemp-Derived
- Marijuana-Derived
- Global Cannabidiol Market Size & Forecast (2023-2030), By Distribution Channel, USD Million
- Introduction
- Online Retail
- Pharmacies
- Specialty Stores
- Convenience Stores and Supermarkets
- Others
- Global Cannabidiol Market Size & Forecast (2023-2030), By Region, USD Million
- Introduction
- North America Cannabidiol Market Size & Forecast (2023-2030), By Country, USD Million
- US
- Market Size & Forecast, By Product (USD Million)
- Market Size & Forecast, By Application (USD Million)
- Market Size & Forecast, By Source (USD Million)
- Market Size & Forecast, By Distribution Channel (USD Million)
- Canada
- Market Size & Forecast, By Product (USD Million)
- Market Size & Forecast, By Application (USD Million)
- Market Size & Forecast, By Source (USD Million)
- Market Size & Forecast, By Distribution Channel (USD Million)
- US
- Europe Cannabidiol Market Size & Forecast (2023-2030), By Country, USD Million
- UK
- Market Size & Forecast, By Product (USD Million)
- Market Size & Forecast, By Application (USD Million)
- Market Size & Forecast, By Source (USD Million)
- Market Size & Forecast, By Distribution Channel (USD Million)
- Germany
- Market Size & Forecast, By Product (USD Million)
- Market Size & Forecast, By Application (USD Million)
- Market Size & Forecast, By Source (USD Million)
- Market Size & Forecast, By Distribution Channel (USD Million)
- France
- Market Size & Forecast, By Product (USD Million)
- Market Size & Forecast, By Application (USD Million)
- Market Size & Forecast, By Source (USD Million)
- Market Size & Forecast, By Distribution Channel (USD Million)
- Italy
- Market Size & Forecast, By Product (USD Million)
- Market Size & Forecast, By Application (USD Million)
- Market Size & Forecast, By Source (USD Million)
- Market Size & Forecast, By Distribution Channel (USD Million)
- Spain
- Market Size & Forecast, By Product (USD Million)
- Market Size & Forecast, By Application (USD Million)
- Market Size & Forecast, By Source (USD Million)
- Market Size & Forecast, By Distribution Channel (USD Million)
- Rest of Europe
- Market Size & Forecast, By Product (USD Million)
- Market Size & Forecast, By Application (USD Million)
- Market Size & Forecast, By Source (USD Million)
- Market Size & Forecast, By Distribution Channel (USD Million)
- UK
- Asia Pacific (APAC) Cannabidiol Market Size & Forecast (2023-2030), By Country, USD Million
- China
- Market Size & Forecast, By Product (USD Million)
- Market Size & Forecast, By Application (USD Million)
- Market Size & Forecast, By Source (USD Million)
- Market Size & Forecast, By Distribution Channel (USD Million)
- Japan
- Market Size & Forecast, By Product (USD Million)
- Market Size & Forecast, By Application (USD Million)
- Market Size & Forecast, By Source (USD Million)
- Market Size & Forecast, By Distribution Channel (USD Million)
- India
- Market Size & Forecast, By Product (USD Million)
- Market Size & Forecast, By Application (USD Million)
- Market Size & Forecast, By Source (USD Million)
- Market Size & Forecast, By Distribution Channel (USD Million)
- Rest of Asia Pacific
- Market Size & Forecast, By Product (USD Million)
- Market Size & Forecast, By Application (USD Million)
- Market Size & Forecast, By Source (USD Million)
- Market Size & Forecast, By Distribution Channel (USD Million)
- China
- Latin America (LATAM) Cannabidiol Market Size & Forecast (2023-2030), USD Million
- Market Size & Forecast, By Product (USD Million)
- Market Size & Forecast, By Application (USD Million)
- Market Size & Forecast, By Source (USD Million)
- Market Size & Forecast, By Distribution Channel (USD Million)
- Middle East & Africa (MEA) Cannabidiol Market Size & Forecast (2023-2030), USD Million
- Market Size & Forecast, By Product (USD Million)
- Market Size & Forecast, By Application (USD Million)
- Market Size & Forecast, By Source (USD Million)
- Market Size & Forecast, By Distribution Channel (USD Million)
- Competitive Landscape
- Key Players and their Competitive Positioning
- Key Player Comparison
- Segment-wise Player Mapping
- Market Share Analysis (2024)
- Company Categorization Matrix
- Dominants/Leaders
- New Entrants
- Emerging Players
- Innovative Players
- Key Strategies Assessment, By Player (2023-2025)
- New Product Launches
- Partnerships, Agreements, & Collaborations
- Mergers & Acquisitions
- Geographic Expansion
- Key Players and their Competitive Positioning
- Company Profiles*
(Business Overview, Financial Performance**, Products Offered, Recent Developments)
- Medical Marijuana, Inc.
- Canopy Growth Corporation
- PharmaHemp
- ENDOCA
- Folium Europe B.V.
- Isodiol International Inc.
- Gaia Botanics
- NuLeaf Naturals, LLC
- Elixinol
- Joy Organics
- Other Prominent Players
The study has been compiled based on extensive primary and secondary research.
Secondary Research (Indicative List)
Primary Research
To validate research findings (market size & forecasts, market segmentation, market dynamics, competitive landscape, key industry trends, etc.), extensive primary interviews were conducted with both supply and demand-side stakeholders.
Supply Side Stakeholders:
- Senior Management Level: CEOs, Presidents, Vice-Presidents, Directors, Chief Technology Officers, Chief Commercial Officers
- Mid-Management Level: Product Managers, Sales Managers, Brand Managers, R&D Managers, Business Development Managers, Consultants
Demand Side Stakeholders:
- Stakeholders from Hospitals and Clinics; Distributors and Retailers; Researchers and Academia; Pain Management Centers; Cancer Centers and Others
Breakdown of Primary Interviews
Market Size Estimation
Both ‘Top-Down & Bottom-Up Approaches’ were used to derive market size estimates and forecasts
Data Triangulation
Research findings derived through secondary sources & internal analysis was validated with Primary Interviews, Internal Knowledge Repository and Company’s Sales Data
