Global Next-Generation Personalized Nutrition Market Size & Trends Report Segmented by Product Type (Dietary Supplements & Nutraceuticals, Functional Food & Beverage), Providers (Wellness Centers, Dieticians), Dosage Forms, Application, End-user & Regional Forecast to 2030
The next-generation personalized nutrition market is projected to expand at a CAGR of 15-17% between 2025 and 2030. Key factors driving this growth include heightened consumer focus on health and wellness, significant advancements in nutrigenomics, the increasing prevalence of chronic diseases, and the integration of digital health technologies into nutrition solutions. However, challenges such as high implementation costs and the need for extensive consumer education may hinder market progression. To learn more about the research report, download a sample report.
Report Overview
Next-generation personalized nutrition refers to tailored dietary recommendations and solutions that leverage advanced technologies, such as genomics, microbiome analysis, and AI-driven insights, to optimize individual health outcomes. This approach considers genetic makeup, metabolic profiles, lifestyle factors, and specific health goals to design unique nutrition plans. Unlike traditional dietary approaches, it focuses on individual variability rather than a one-size-fits-all model. Such innovations aim to enhance health, prevent disease, and boost well-being by addressing unique nutritional needs.
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Consumer Awareness Driving the Market Demand
The growing awareness about health and wellness is the primary driver of the market. Modern consumers are increasingly prioritizing preventive healthcare, spurring demand for personalized nutrition solutions. Chronic conditions like obesity, diabetes, and cardiovascular diseases, coupled with the aging population, have fueled interest in nutrition-based interventions. Digital health platforms and wearable devices now provide individuals with real-time data about their bodies, making personalized dietary adjustments easier than ever. Moreover, governments and organizations are actively promoting nutrition literacy, enabling more people to adopt tailored health approaches. This surge in informed consumer behaviour has created a fertile ground for the adoption of next-generation solutions. Personalized nutrition bridges the gap between health goals and daily food intake, catering to a growing segment of health-conscious individuals who seek sustainable and scientifically backed results.
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AI-Driven Insights Enhancing the Market
The integration of AI is significantly advancing the field of personalized nutrition. AI-powered platforms analyze vast datasets from genetic tests, microbiome studies, and lifestyle metrics to generate precise dietary recommendations. These systems can continuously adapt plans based on real-time data from wearable devices, ensuring that nutrition remains aligned with an individual's changing health status and goals. For example, AI algorithms can detect subtle changes in metabolic patterns and suggest proactive adjustments. Furthermore, AI fosters accessibility by offering user-friendly interfaces and personalized coaching. This technology democratizes personalized nutrition, making it scalable and efficient for wider adoption. The ability of AI to transform complex health data into actionable insights is a game-changer, driving innovation and enhancing consumer engagement in the market.
Competitive Landscape Analysis
The global next-generation personalized nutrition market is marked by the presence of established and emerging market players such as BASF SE, DSM, Herbalife Nutrition, Amway, CircleDNA (DNAfit), Wellness Coaches, Noho Health Inc. (Care/of), Habit Food Personalized, LLC, Persona, Bactolac Pharmaceutical, Inc., Balchem Corporation, and Foodsmart among others. Some of the key strategies adopted by market players include new product development, strategic partnerships and collaborations, and geographic expansion.
Report Scope
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Report Scope |
Details |
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Base Year Considered |
2024 |
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Historical Data |
2023 - 2024 |
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Forecast Period |
2025 – 2030 |
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Growth Rate |
15-17% |
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Market Drivers |
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Attractive Opportunities |
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Segment Scope |
Product Type, Providers, Dosage Forms, Application and End-User |
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Regional Scope |
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Key Companies Mapped |
BASF SE, DSM, Herbalife Nutrition, Amway, CircleDNA (DNAfit), Wellness Coaches, Noho Health Inc. (Care/of), Habit Food Personalized, LLC, Persona, Bactolac Pharmaceutical, Inc., Balchem Corporation, and Foodsmart among others |
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Report Highlights |
Market Size & Forecast, Growth Drivers & Restraints, Trends, Competitive Analysis |
Market Segmentation
This report by Medi-Tech Insights provides the size of the global next-generation personalized nutrition market at the regional- and country-level from 2023 to 2030. The report further segments the market based on product type, providers, dosage forms, application and end-user.
- Market Size & Forecast (2023-2030), By Product Type, USD Million
- Dietary Supplements and Nutraceuticals
- Functional Food and Beverage
- Digitalized DNA-based Diet
- Sports Nutragenomics
- Others
- Market Size & Forecast (2023-2030), By Providers, USD Million
- Wellness and Fitness Centers
- Medical Profession and Dietician
- Food Delivery Services
- Diagnostic Companies and Laboratories
- Market Size & Forecast (2023-2030), By Dosage Forms, USD Million
- Tablets
- Capsule
- Powders
- Liquids
- Others
- Market Size & Forecast (2023-2030), By Application, USD Million
- Standard Supplements
- Disease-Based
- Others
- Market Size & Forecast (2023-2030), By End-user, USD Million
- Hospitals
- Clinics
- Home Care
- Wellness and Fitness Centers
- Ambulatory Care
- Others
- Market Size & Forecast (2023-2030), By Region, USD Million
- North America
- US
- Canada
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Rest of Asia Pacific
- Latin America
- Middle East & Africa
- North America
Key Strategic Questions Addressed
- What is the market size & forecast of the next-generation personalized nutrition market?
- What are historical, present, and forecasted market shares and growth rates of various segments and sub-segments of the next-generation personalized nutrition market?
- What are the key trends defining the market?
- What are the major factors impacting the market?
- What are the opportunities prevailing in the market?
- Which region has the highest share in the global market? Which region is expected to witness the highest growth rate in the next 5 years?
- Who are the major players operating in the market?
- What are the key strategies adopted by players?
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- Introduction
- Introduction​
- Market Scope​
- Market Definition​
- Segments Covered​
- Regional Segmentation​
- Research Timeframe​
- Currency Considered​
- Study Limitations​
- Stakeholders​
- List of Abbreviations​
- Key Conferences and Events (2025-2026)​
- Research Methodology​
- Secondary Research​
- Primary Research​
- Market Estimation​
- Bottom-Up Approach​
- Top-Down Approach​
- Market Forecasting​
- Executive Summary
- Global Next-Generation Personalized Nutrition Market Snapshot (2025-2030)​
- Segment Overview​
- Regional Snapshot​
- Competitive Insights ​
- Market Overview
- Market Dynamics
- Drivers
- Rising consumer focus on preventive healthcare
- Advancements in nutritional genomics and microbiome research
- Growing focus on personalized diets for chronic conditions
- Government initiatives promoting nutrition literacy
- Higher disposable incomes leading to increased spending on customized nutrition solutions
- Restraints​
- High costs of personalized nutrition solutions
- Ethical concerns surrounding data privacy in genetic analysis
- Limited consumer understanding of genetic testing benefits
- Opportunities​
- Expansion of direct-to-consumer platforms for genetic tests
- Increased use of wearable technology to track health metrics
- Growing collaborations between technology and healthcare companies
- Emergence of blockchain for secure health data storage and sharing
- Key Market Trends​
- Microbiome-based solutions for gut health optimization
- AI-based analysis for real-time personalized nutrition plans
- Unmet Market Needs​
- Industry Speaks​
- Global Next-Generation Personalized Nutrition Market Size & Forecast (2023-2030), By Product Type, USD Million
- Introduction​
- Dietary Supplements and Nutraceuticals
- Functional Food and Beverage
- Digitalized DNA-based Diet
- Sports Nutragenomics
- Others
- Global Next-Generation Personalized Nutrition Market Size & Forecast (2023-2030), By Providers, USD Million
- Introduction​
- Wellness and Fitness Centers
- Medical Profession and Dietician
- Food Delivery Services
- Diagnostic Companies and Laboratories
- Global Next-Generation Personalized Nutrition Market Size & Forecast (2023-2030), By Dosage Forms, USD Million
- Introduction​
- Tablets
- Capsule
- Powders
- Liquids
- Others
- Global Next-Generation Personalized Nutrition Market Size & Forecast (2023-2030), By Application, USD Million
- Introduction​
- Standard Supplements
- Disease-Based
- Others
- Global Next-Generation Personalized Nutrition Market Size & Forecast (2023-2030), By End-user, USD Million
- Introduction​
- Hospitals
- Clinics
- Home Care
- Wellness and Fitness Centers
- Ambulatory Care
- Others
- Global Next-Generation Personalized Nutrition Market Size & Forecast (2023-2030), By Region, USD Million
- Introduction​
- North America Next-Generation Personalized Nutrition Market Size & Forecast (2023-2030), By Country, USD Million​
- US​
- Market Size & Forecast, By Product Type (USD Million)​
- Market Size & Forecast, By Providers (USD Million)​
- Market Size & Forecast, By Dosage Forms (USD Million)
- Market Size & Forecast, By Application (USD Million)
- Market Size & Forecast, By End-user (USD Million)​​
- Canada​
- Market Size & Forecast, By Product Type (USD Million)​
- Market Size & Forecast, By Providers (USD Million)​
- Market Size & Forecast, By Dosage Forms (USD Million)
- Market Size & Forecast, By Application (USD Million)
- Market Size & Forecast, By End-user (USD Million)​​
- US​
-
- Europe Next-Generation Personalized Nutrition Market Size & Forecast (2023-2030), By Country, USD Million​
- UK ​
- Market Size & Forecast, By Product Type (USD Million)​
- Market Size & Forecast, By Providers (USD Million)​
- Market Size & Forecast, By Dosage Forms (USD Million)
- Market Size & Forecast, By Application (USD Million)
- Market Size & Forecast, By End-user (USD Million)​​
- Germany ​
- Market Size & Forecast, By Product Type (USD Million)​
- Market Size & Forecast, By Providers (USD Million)​
- Market Size & Forecast, By Dosage Forms (USD Million)
- Market Size & Forecast, By Application (USD Million)
- Market Size & Forecast, By End-user (USD Million)​​
- France ​
- Market Size & Forecast, By Product Type (USD Million)​
- Market Size & Forecast, By Providers (USD Million)​
- Market Size & Forecast, By Dosage Forms (USD Million)
- Market Size & Forecast, By Application (USD Million)
- Market Size & Forecast, By End-user (USD Million)​​
- Italy ​
- Market Size & Forecast, By Product Type (USD Million)​
- Market Size & Forecast, By Providers (USD Million)​
- Market Size & Forecast, By Dosage Forms (USD Million)
- Market Size & Forecast, By Application (USD Million)
- Market Size & Forecast, By End-user (USD Million)​​
- Spain ​
- Market Size & Forecast, By Product Type (USD Million)​
- Market Size & Forecast, By Providers (USD Million)​
- Market Size & Forecast, By Dosage Forms (USD Million)
- Market Size & Forecast, By Application (USD Million)
- Market Size & Forecast, By End-user (USD Million)​​​​
- Rest of Europe ​
- Market Size & Forecast, By Product Type (USD Million)​
- Market Size & Forecast, By Providers (USD Million)​
- Market Size & Forecast, By Dosage Forms (USD Million)
- Market Size & Forecast, By Application (USD Million)
- Market Size & Forecast, By End-user (USD Million)​​
- UK ​
- Asia Pacific (APAC) Next-Generation Personalized Nutrition Market Size & Forecast (2023-2030), By Country, USD Million​
- China ​
- Market Size & Forecast, By Product Type (USD Million)​
- Market Size & Forecast, By Providers (USD Million)​
- Market Size & Forecast, By Dosage Forms (USD Million)
- Market Size & Forecast, By Application (USD Million)
- Market Size & Forecast, By End-user (USD Million)​​
- Japan ​
- Market Size & Forecast, By Product Type (USD Million)​
- Market Size & Forecast, By Providers (USD Million)​
- Market Size & Forecast, By Dosage Forms (USD Million)
- Market Size & Forecast, By Application (USD Million)
- Market Size & Forecast, By End-user (USD Million)​​
- India ​
- Market Size & Forecast, By Product Type (USD Million)​
- Market Size & Forecast, By Providers (USD Million)​
- Market Size & Forecast, By Dosage Forms (USD Million)
- Market Size & Forecast, By Application (USD Million)
- Market Size & Forecast, By End-user (USD Million)​​
- Rest of Asia Pacific ​
- Market Size & Forecast, By Product Type (USD Million)​
- Market Size & Forecast, By Providers (USD Million)​
- Market Size & Forecast, By Dosage Forms (USD Million)
- Market Size & Forecast, By Application (USD Million)
- Market Size & Forecast, By End-user (USD Million)​​
- Latin America (LATAM) Next-Generation Personalized Nutrition Market Size & Forecast (2023-2030), USD Million​
- Market Size & Forecast, By Product Type (USD Million)​
- Market Size & Forecast, By Providers (USD Million)​
- Market Size & Forecast, By Dosage Forms (USD Million)
- Market Size & Forecast, By Application (USD Million)
- Market Size & Forecast, By End-user (USD Million)​​
- China ​
- Middle East & Africa (MEA) Next-Generation Personalized Nutrition Market Size & Forecast (2023-2030), USD Million​
- Market Size & Forecast, By Product Type (USD Million)​
- Market Size & Forecast, By Providers (USD Million)​
- Market Size & Forecast, By Dosage Forms (USD Million)
- Market Size & Forecast, By Application (USD Million)
- Market Size & Forecast, By End-user (USD Million)
- Europe Next-Generation Personalized Nutrition Market Size & Forecast (2023-2030), By Country, USD Million​
- Competitive Landscape
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- Key Players and their Competitive Positioning
- Key Player Comparison
- Segment-wise Player Mapping
- Market Share Analysis (2024)
- Company Categorization Matrix
- Dominants/Leaders
- New Entrants
- Emerging Players
- Innovative Players
- Key Strategies Assessment, By Player (2022-2025)
- New Product Launches
- Partnerships, Agreements, & Collaborations
- Mergers & Acquisitions
- Geographic Expansion
- Key Players and their Competitive Positioning
- Company Profiles* (Business Overview, Financial Performance**, Products Offered, Recent Developments)
- BASF SE
- DSM
- Herbalife Nutrition
- Amway
- CircleDNA (DNAfit)
- Wellness Coaches
- Noho Health Inc. (Care/of)
- Habit Food Personalized, LLC
- Persona
- Bactolac Pharmaceutical, Inc.
- Other Prominent Players
  Note: *Indicative list
  **For listed companies
The study has been compiled based on extensive primary and secondary research.
Secondary Research (Indicative List)
Primary Research
To validate research findings (market size & forecasts, market segmentation, market dynamics, competitive landscape, key industry trends, etc.), extensive primary interviews were conducted with both supply and demand-side stakeholders.
Supply Side Stakeholders:
- Senior Management Level: CEOs, Presidents, Vice-Presidents, Directors, Chief Technology Officers, Chief Commercial Officers
- Mid-Management Level: Product Managers, Sales Managers, Brand Managers, R&D Managers, Business Development Managers, Consultants
Demand Side Stakeholders:
- Stakeholders from Hospitals, Clinics, Fitness Centers and Others
Breakdown of Primary Interviews
Market Size Estimation
Both ‘Top-Down & Bottom-Up Approaches’ were used to derive market size estimates and forecasts
Data Triangulation
Research findings derived through secondary sources & internal analysis was validated with Primary Interviews, Internal Knowledge Repository and Company’s Sales Data
